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Goodfellas
Dog Treats

Concept

Brand Design
Sept. - Oct. 2020

Banner showing three bags of Goodfellas Dog Treats. Slogan under the Goodfellas logo says, "Tasty Treats for Dogs".

Role

Logo and Print Ad Design
(Class Group Project)

Scope

Logo

Print Ads

Software

Illustrator, InDesign, Photoshop

Overview

Goodfellas is a pet food brand that offers a tasty, healthy, and organic treats to dogs. To promote a fun and healthy treat, the group decided to set the branding with calm, pastel colors with a cute logo to interest dog lovers.

For my tasks of creating the advertisements of this brand, I wanted the focus towards how happy the dogs look with the product at the forefront with some room to add any additional information. Also, I added in the curvy line across each ad in correlation with the curvy line on the packaging.

Logo

Type Version

Final Goodfellas logo. Text of the logo says "Goodfellas: Tasty Treats for Dogs".

Typography

Good Dog

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