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Goodfellas
Dog Treats
Concept
Brand Design
Sept. - Oct. 2020

Role
Logo and Print Ad Design
(Class Group Project)
Scope
Logo
Print Ads
Software
Illustrator, InDesign, Photoshop
Overview
Goodfellas is a pet food brand that offers a tasty, healthy, and organic treats to dogs. To promote a fun and healthy treat, the group decided to set the branding with calm, pastel colors with a cute logo to interest dog lovers.
For my tasks of creating the advertisements of this brand, I wanted the focus towards how happy the dogs look with the product at the forefront with some room to add any additional information. Also, I added in the curvy line across each ad in correlation with the curvy line on the packaging.
Logo
Type Version

Typography
Good Dog






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